Digital services for artists, management companies, record labels and rights holders.
Iconic artists benefit greatly from year round digital audience support. Lengthy periods of inactivity following intense in-campaign sales focussed periods makes for a bad fan experience whilst also negatively impacting platform algorithms. We are specialists in ‘evergreen’ content marketing which highlights anniversaries and key storytelling moments to engage fans and drive consumption and sales all year round.
Content Marketing
Content Production
We take immense pride in really getting to know each artist’s work and their respective audiences to ensure we deliver great content that not only matches the artist’s tone of voice, branding and creative vision but also truly engages the fans.
Channel Management
Dark Arts was founded as a social media agency and channel management is still central to our agency work today. These days we have adopted the term ‘channel management’ because the modern digital ecosystem of artist related platforms goes way beyond social media alone. Our channel management offer covers any digital platform where an artist comes into contact with their audience from websites and CRM to communities, streaming services and more.
Digital Optimisations
Our in-house optimisation team has a wealth of knowledge when it comes to essential optimisations for those iconic catalogue assets. Great music is timeless but in this ever evolving digital landscape it is vital to keep catalogue assets fresh, discoverable and up to modern day standards. Whether that’s managing a video restoration project, creating fresh new eye-catching thumbnails, updating links, descriptions or adding key demographic language subtitles, we are able to provide a full sweep of cross platform optimisations.
Advanced Digital Healthcheck
Our industry-leading Advanced Digital Healthcheck provides a comprehensive audit and analysis of an artist’s online profile. We identify areas for improvement and optimisation across web, socials, streaming and CRM to keep an artist up to date with best practices and remain fully visible in the digital landscape. We provide a list of proposed action points in order of priority, which can either be actioned by our team or done externally.
Audience Development
Our team of audience development experts can provide high-level consultation and implement effective strategies and supporting activites that can help nurture and retain an audience of devoted fans. In an increasingly competitive market, investing in audience development gives essential insights into fan preferences and key demographics.
Strategic Consultancy
We offer high-level bespoke strategic consultancy helping artists navigate a wide range of challenges, campaigns, creative concepts, and much more. Our goal is to empower iconic artists in the modern-day digital landscape, through guidance, support, and collaboration.
Digital Marketing & Paid Media
We can provide targeted promotional support utilising SEA, display ads, sponsored content, influencer partnerships and more. A key advantage of paid media lies in its ability to give precise targeting options, relevant analytics and measurable ROI data, ensuring budgets are spent effectively.